Iris Worldwide developed an app for the brand new Senseo Up. We were asked to create a playful, yet stylized film, which explains what the app is all about.
A minimal color palette and flat approach was chosen to tell the story. A whimsical track was added to emphasize the friendly character. The app is basically about the simple and fun way to see how the new Senseo Up fits into your life. Using Augmented Reality, the various colors and features of the machine can be explored.
Designed, directed and produced by PlusOne.
Commissioned by: Iris Worldwide
Direction: Martijn Hogenkamp
Production: Marcel Vrieswijk
Design: Harold van Velsen, Martijn Hogenkamp
Additional Design: Cas Prins, Rob Wienk, Guido van Gemerden
Motion Design: Rob Wienk, Cas Prins, Guido van Gemerden, Christiaan Vlok, Ola Tandstad
Music and Sounds Design: Altitude Music
Client: Iris Worldwide: Rachna Dhall, Tim Steur
Follow us on: